Activiteiten - Inspiring London 2010

“Inspiring London: the full program"

Looking for some royal sparks of marketing inspiration? Excellent! This year, the Communication Expert Group of the Marketing Foundation goes off the rails and is taking a limited group of marketeers overseas to the capital of cool: London.

Together, we will chase after fascinating cases and sharp insights, meet & greet some of Europe’s top brand marketeers, swap ideas on future trends in marketing communication ... and return with a bag full of fresh ideas.

The Communication Expert Group of the Marketing Foundation proudly presents "Inspiring London: the full program".

Schedule 9th September 2010

08.00 AM Departure from Brussels Midi/South
08.56 AM Arrival at St.-Pancras International (local time)
09:00 AM Short walk to McCann London
09:30 AM "Digital Trends in the UK & inspiring cases"
Speaker: Mark Fallows - Head of Digital McCann London

10:30 AM "Post-recession Consumer Trends & Retail Formulas"
Speaker: James Hamilton - Senior Planner / McCann London
Which trends are shaping retail in the UK today and tomorrow? James Hamilton explores the changing consumer mindset, taks about recession effects on the UK retail sector and discusses innovations that try to win and retain customer loyalty.

11.30 AM Lunch @ Leon’s (a tasty example of innovative food retail formulas) (to be confirmed), followed by a self-guided Retail Tour past edgy London stores to spot the latest trends in action.

04.45 PM "The opposite of a pay wall - The Guardian's Open Platform"
Speakers: Liz Butler - International Group Head & Matt Gilbert - Head of Business Development / The Guardian
How do you reach wider audiences, engage users more deeply or develop innovative advertising campaigns? Liz and Matt talk about The Guardian’s tools to accelerate digital ambitions. Any questions afterwards? Fire away.

05.45 PM Free hour
06:45 PM Assembly @ St.-Pancras International
07:30 PM Departure Eurostar
10:30 PM Arrival @ Brussels Midi/South

So, did we fire up your enthusiasm?  Register quickly then, because this inspiring event is limited to 35 participants only.

Hope to see you in the capital of cool!

Kind regards,

The Communication Expert Group

Practical details:

- After registration, you will receive a confirmation letter with invoice attached.You will also receive an e-mail with more practical arrangements a week before the event
- Included in the price: transport (Eurostar h/t - Underground), lunch, all presentations, retail tour with bus; Breakfast & dinner
are NOT included
- Do not forget to bring: your ID (Eurostar), pocket money (pounds) or credit card, the practical sheet with guidelines & contacts (which you will receive after confirmation of your registration)
- The Marketing Foundation is not responsible for any losses or damage during the day
- Presidents and active members of Expert/Strategic Groups pay the member price.Credits for active members are not valid.

Annuleringen worden enkel schriftelijk aanvaard vóór 25 augustus, via brief, e-mail of fax. Uiteraard verwelkomen wij graag een collega in uw plaats (schriftelijke bevestiging eveneens noodzakelijk).

Special thanks to: