Congres op 07/10/10
georganiseerd door de expertgroep Health Care
Health: a precious good in precarious times
The Expert Group Healthcare of the Marketing Foundation is proud to invite you to the 3rd Healthcare Marketing Congress ! After two successful editions, we are strengthened in our opinion that this is THE forum at which marketing talent in Healthcare meets and exchanges ideas on the latest trends in our industry.
Based on the yearly Healthcare Marketing Survey in collaboration with the House of Marketing, we have again selected the hottest topics according to Belgian and international marketers and we found a selection of reputated speakers to comment on these challenges and share their experience.
More than ever the healthcare industry is focusing on patient needs and giving physicians access to innovative medicines and devices. Standards increase and entry levels are put higher for companies to develop and bring solutions to market. This simultaneous trend of increased need for innovation and decreasing margins and lifecycle times for our products, means that today’s marketer has to act quicker than before. He or she needs to be creative and make sure that both physicians and patients + their carers perceive the company’s offer as different and better than the products of other companies or generic entrants. The only way to survive, is to invest in new communication tools, more cost effective promotion and truly differentiated claims based on patient reported outcomes. These challenges are the focus of the 2010 edition of our congress.
Prof. Niels Schillewaert and Prof. Lieven Annemans are confirmed speakers. The complete program will follow soon.
We hope to welcome you again this year !
Subscribe now and enjoy the "early bird" fee! Members pay 120 euro instead of 140 euro. Non-members pay 170 euro instead of 190 euro. Valid untill Friday 10th of September 2010. As from the 2nd registrations pay 100 euro for members and 120 euro for non-members.
Warm regards,
Kathleen Van Vlierberghe (BSCI) – Bram Goorden (UCB Pharma), co-presidents
The Healthcare XPG
| Aanvang: |
12:00 |
| Inschrijving: |
Klik hier voor het registratieformulier |
| Leden: |
€ 140 euro (excl. 21% BTW) |
| Niet-leden: |
€ 190 euro (excl. 21% BTW) |
| Locatie: |
Management Center Europe
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| Meer informatie? |
Contacteer Sarah Vanderstricht - Project Coordinator
E-mail: sarah.vanderstricht@stichtingmarketing.be
Tel: 02/467 59 59
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