Activiteiten - Activation vs. Image

The Communication Expert Group invites you to their evening seminar on Tuesday, June 23.

Referential speakers such as Philippe Wallez, Head of Marketing ING, Nico Ruell, Marketing Manager Red Bull, Christophe Fauconnier, Partner Innate Motion, will highlight the theme ‘Activation vs Image’ with inspiring cases.  

Presentations will be followed by an interactive panel discussion between our previous referential speakers and Hans Cools, Commercial Director Sanoma Magazines Belgium & Alain Manders, Founding partner Demonstr8.

During this event  they will  provide answers to questions such as:

      - What is the optimal balance between activation & brand equity campaigns 
      - Can you build a brand with only activation campaigns ? 
      - Do you treat them separately or is there a strong cohesion within  a 36O mix  ?
      - What is the influence of the crisis; do we see a shift to activation or to  image ?
      - How to reunite classical media and all the new online tools in activation ?
      - How do media concerns implement activation ?

Do not hesitate, registrate!