Activiteiten - 2nd Health Care Marketing Congress: HEALTH… yes we CARE !

The Health Care Expert Group is proud to present the second edition of its annual Marketing
congress, taking place in Brussels (MCE). Last year’s successful edition followed the
Healthcare Marketing Survey in collaboration with The House of Marketing.

This year, we believe we can only go in crescendo: we will compare the results of the 2008
survey with the 2009 edition, and the topics will again answer the major questions coming out of
the survey results. It is clear that our industry is at a turning point. The question is how we
will change and which players will be more successful than others.

We will look at 3 major trends:
• The aging population and the duty and opportunity of our industry to provide
answers
• The current crisis and its impact on marketing budgets and practices
(leaner is better?)
• Putting patients at the heart of our business: what does it mean concretely ?

Expect top speakers talking about the real meaning of Health Care during our highly anticipated
Health Care Marketing Congress.

12H00  Welcome
13H00  Start Presentations
               "Survey : Differentiate in Health Care 2010"  
                  Nicole Berx, Partner, The House of Marketing
               "Which patient to care for?"
                  Luc Vermeesch, Vice President & Head International Major Markets,
                  UCB Pharma SA
               "Affordable care"
                   Philippe van Wilder, Head department Reimbursement of Medicines
                   & Coordinator pharmaceutical experts, Riziv
           Pause
               "Who cares?" Optimize value for the stakeholders
                  François Meurgey, Managing Partner, Oukelos
               "(E-)Care for your patient"                                                     
                  Fonny Schenck, Managing Director, Across Health
17H00  Networking Drink

Don't miss the opportunity to be part of this unique health care forum,

Best wishes from the Healthcare expert group.