Made In Belgium - Friday 4th september

		09h45 - WELCOME

		10h00 - 10h10 - OPENING WORD
		Chairman Master Conference Made in Belgium, Managing Partner DVN

		10h15 – 11h00 - KEYNOTE SPEAKER
		Global branding from Dublin to Darfur Sir Bob Geldof is a man of passion with a vision for change. In 1984 he used his influence in the music media to create Band Aid and lead the charge to help overcome the dreadful famine facing millions of Ethiopians. In 1985 he created Live Aid which was an international phenomenon in terms of the use of satellite media and bringing together leading musicians to the world stage to further support aid to Africa. Band Aid and Live Aid were instantly world brands. Bob is well aware of climate change issues and a strong supporter of Kofi Annan’s ‘tck, tck, tck’ campaign recently launched in Cannes. Africa will be one of the most badly effected areas with desertification spreading and migrations of people likely to reach levels never before witnessed. Bob has created awareness for his causes and businesses through an international media mix on a global scale together and will show us how we can use media to obtain a powerful instrument for change. Managers and marketeers will experience how branding & business go hand in hand. He will show how we can address and motivate politicians, cultures and communities all over the world.

		11h00 – 11h30 - COFFEE BREAK

		11h35 – 11h55
		Independent Director Barco & Mobistar Transcultural management... Do we really understand each other? Working in a global environment for over 15 years, and being an executive coach in a global business school, I often come across the following issue: The global business common language, often creates an illusion of understanding the other, and of her/his culture and values. But through working in a truly global environment, many executives come to realize that there is actually a lack of true understanding. Until now, Belgium has the reputation of shaping good cross-cultural managers. We have many successful examples. The probable explanation being related to the very roots of Belgium: a country living on the divide of three languages, and right within the "limes" of two major western European cultures. But will Belgium be able to keep to this business strength?

		12h00 – 12h30
		Founder Glechar Music Ventures, Founding partner Eburones Innovation Inc. The incredible opportunity offered by the internet to build global innovators and start-ups The internet has fundamentally changed the way we communicate, work, live and even think. Even if the web takes most barriers away, most (web) innovations originate from outside Europe. Is there a way to apply US driven global innovation to Europe? Bart Becks will elaborate on the new impulse and dynamics of digital media innovation.

		12h30 - 14h00 - LUNCH

		14h05 - 14h35
		founder & CEO Addictlab.com Addictlab.com: building an alternative model for the creative industry Jan Van Mol 's Addictlab.com is an accelerator for creative talent from anywhere and any discipline, and a unique methodology for local and international businesses to generate ideas & innovation. The lab boasts 'labmembers' from over the whole world, is visited by creative people from 150 countries and has a database of over 8000 concepts in different fields. The bottom up structure of the lab allowed Addictlab to be used in South Africa as a valuable resource for national television as well as different projects in the marketing, fashion and design industry. Jan Van Mol will give insights on the unique structure and methodology of the international creative think tank and share some interesting insights on branding.

		14h40 – 15h10
		Back to reality for television Patrick Tillieux has 20 years experience in European television. Lessons learned and visions burned. This might just be the perfect occasion to evaluate or even re-evaluate the position of television. The medium has proven its strength during crisis times. But what will happen to it in the coming years? An open book about the power of television.

		15h15 – 15h40 - COFFEE BREAK

		15h45 - 16h15
		Senior Vice President Henkel Emerging Markets - The future key to success The pressure of the global recession is affecting nearly every business. Still there are regions in the world, which are less affected and only have to deal with a slow down. Most of them are emerging. They have build up high financial reserves, their public debt is limited and they are investing in the future. Those countries offer an opportunity for growth in times of recession. We will give you an insight in some of these countries, talk about the opportunities but also about the difficulties and the way to overcome them. At the end, you will be convinced that growing with those countries together is the only key for future success.

		16h20 - 16h50
		Global Managing Partner Allen & Overy Staying Close To Your Clients In The Current Market In the current economic crisis it is important, now more than ever, to stay close to your clients. But how do you achieve this when your competitors are focussed on trying to woo them from under you? How do you achieve this when your clients are too busy panicking about how they are going to survive the current crisis let alone talk to you about what you can offer now or in the future? Wim Dejonghe explains how Allen & Overy LLP are tackling this issue. He discusses ways to exploit opportunities to win new work from current and existing clients. He covers how to speak to clients about issues that are relevant to them in the market place, even if it means getting familiar with areas outside of your immediate expertise. He talks about the need for a coordinated approach to marketing, particularly for a large, international organisation and finally the importance of being innovative and entrepreneurial in tough times.

		17h10 - CLOSING WORD

		Honorary Chairman of the Master Marketeers & CEO De Post/La Poste

		17h20 - DRINK